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A skeptical consumer examining a product with a "green" label under a magnifying glass, revealing hidden plastic components and small print that contradicts the eco-friendly claims. The background is a cluttered store shelf with various products making similar claims, highlighting the pervasiveness of greenwashing.

Unmasking Greenwashing: Don’t Let Eco-Claims Fool You

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Greenwashing, the deceptive marketing tactic where companies exaggerate their environmental credentials, can backfire spectacularly. It erodes consumer trust, leading to ...